Author: Ami Kothari

Ami Kothari Author at EMed HealthTech. Writing and publishing content about healthcare IT, digital healthcare and more about trends, news, and updates
Importance-of-Healthcare-Marketing-Services

All You Need To Know About Healthcare Digital Marketing Services

Posted on | by Ami Kothari

Introduction:

The wide adoption of eCommerce platforms has opened many avenues for conducting cost-effective targeted outreach to potential clients. And that is why more and more businesses are now moving towards online mode and doing digital marketing activities to leverage it.

The Healthcare sector is no exception to that. Because, having an online presence of your business not only ensures more visibility on SERPs, but it also means higher engagement with your patients regularly. You also have a very good chance of promoting your products, in case you have a pharmacy store, or your practices and services in case you have a clinic. Essentially, you can improve your revenue stream easily by going online. Want to know how?

Digital healthcare is such a lucrative field that, In 2021, healthcare digital ad spending is set to overtake that of TV ads, and it will be 46% of total healthcare ad spending.

We know that attracting new customers is a major challenge in every business, but it is even more challenging in the healthcare industry as people prefer to consult the doctor they know beforehand. So, attracting new patients to your clinic is a demanding task. However, if you do proper marketing of your healthcare website, it can prove to be a rewarding task and can carry many benefits.

Now the question that arises is how to do proper marketing of your healthcare website?

Do you know more than 75% of users do not scroll past the first page of Google search? This makes it essential to rank your website on the first page of various search engine providers. For this, you need to make sure your potential clients can find your products or services when they search for healthcare-related products or platforms.

 

Types of Healthcare Digital Marketing:

Digital marketing of healthcare platforms can be of many times. And it is necessary to choose the method that works for you. For that, you need to have a clear understanding of your patients or buyers and design your marketing campaign accordingly.

 

Search Engine Optimization (SEO):

Search Engine Optimization is integral to any type of digital marketing as it helps brands attain organic growth. Ranking the right keywords ensures higher visibility and brand recognition. It also helps in outranking your competitors. In simpler words, this means that healthcare platforms can increase traffic to their website by properly targeting their keyword.

To ensure your patients can find you when they search on the web, the most fundamental step of any SEO activity is to do keyword research and to optimize websites for your patients’ queries.

Let’s take an example to understand it better. If you are a dentist, you can optimize your website for dentist-related keywords like “dental services” or “root canal operations” etc., and rank your page higher on the SERPs so whenever your prospective clients search for those terms, your website will be shown to them easily.

Healthcare SEO can be of many types. Let us briefly go through all of them.

  • On-Page SEO:

Website SEO Onsite Optimization: It deals with Title tags, Metadata, H1 tags, and Image tags of your products that you list on the website.

Content Optimization: It deals with creating or optimizing keyword-rich content for website landing pages.

  • Off-Page SEO:

Website Offsite Optimization: This method requires link building to targeted landing pages. This activity is used when you want to build a strong presence and want to target a particular audience.

Optimize Sitemap and robots.txt Files: This practice requires informing search engines on how to interact when indexing your website. This basically tells search engines to categorize your websites properly, so that if you are providing dental services it does not show your website to patients looking for eye surgeries.

  • Technical SEO:

Content indexing: Content indexing allows search engines to read and classify contents of your site easily which in turn makes it accessible to site crawlers. For example, if you are selling medicines, or educating your readers about an online pharmacy, proper content indexing will mark your site as such and pass on that classification to the site crawlers.

Optimize Website URL Structure: A clean and optimized URL is important for a successful SEO Campaign. Your URL should be such that visitors to your site can instantly know what you are offering.

  • Local SEO:

This is a type of SEO strategy that enables businesses having a physical location to fine-tune their search result to increase their visibility in a particular geographic area.

Through Local SEO, you can optimize your business locations for Google places and maps and be found locally with the most up-to-date information about your business.

Let’s say you want to target people living in close vicinity to your clinic and who are looking for eye surgery. To achieve this, you can utilize local SEO techniques and capture such local patients to increase footfall in your clinic.

 

Healthcare Email Marketing:

Effective email marketing is key to distributing your content and creating a sense of urgency for your prospective clients. You can directly reach out to your regular and prospective patients via email and make them aware of the services offered by your clinic.

 

Healthcare Social Media Marketing:

Social media marketing involves a consistent presence on sites like Facebook, Instagram, Linked In, Twitter, YouTube, and Quora. It is a great platform for online review & reputation management. However, social media marketing means more than just sharing posts on social media, as around 90% of adults have used social media to seek and share healthcare information. Healthcare providers can share healthcare tips on various social media channels to educate patients and boost engagement.

For effective social media marketing, coordinated efforts are required to keep users interested and engaged. Social media analytics is also cardinal to analyzing the performance of posts and user engagement. Basically, It tells you whether your patients are interacting with your posts or not.

 

Healthcare Pay-Per-Click (PPC) Marketing:

PPC advertising is a crucial strategy to reach your specific demographics and rank for selected keywords. This is a paid strategy that includes Google Ads, Search Ads, Display Ads, Shopping Ads, Remarketing, YouTube/Video Ads, Landing Page Optimization & Advisory, In-App Advertising (App Store & Play Store Ads), etc.

The topmost results on search engines are reserved for PPC ads. This is especially important when you take into consideration that 89% of consumers use an online search engine to look for a solution to their healthcare queries.

For example, let’s say you want to target patients searching for the “Best dentist near me” term. You can optimize your website for that particular keyword and then pay fees to Google every time a visitor clicks on your website link.

 

Healthcare Video Marketing:

According to a report from Wordstream, one-third of online activity is spent watching videos. So, video marketing gives you a good chance to share your views and promote products to your clients via interactive visuals.

 

Healthcare Print Ads:

How do you get the word out and reach people who are not active on the internet? You can either distribute leaflets or even publish your ads in print media such as the local newspapers and magazines.

 

Healthcare Radio or Podcast Ads:

Radio or Podcast ads are a great platform to do influencer marketing. You can introduce your products or services and hire an influencer to advertise them. As it is said that people like people, so it is a great way to let people know of your services.

We have so far seen the types of digital marketing now; let us look at the benefits of healthcare digital marketing:

 

Benefits of Healthcare Digital Marketing:

Digital marketing gives you a competitive edge over your rivals.

  1. Increases traffic to your website.
  2. Opens up new opportunities to engage with your existing and potential clients.
  3. Allows you to target the right audience based on their location and medical needs.
  4. Enables you to popularize your brand and maximize Return on Investment (ROI).
  5. Improves frequency and quality of inbound leads
  6. Ensures better outreach

Now that we know the benefits of doing digital marketing for healthcare platforms let us see how to do it effectively.

 

Actionable tips to increase visitors to your healthcare website:

An accessible website coupled with regular SEO activity helps you to rank higher on SERPs. Active social media interactions with your target audience allow you to market your healthcare services to a larger audience easily.

  1. Precision-target your purpose
  2. Actively share on social media
  3. Regularly share company-related updates
  4. Interact with your audience
  5. Do Rigorous Competitor Analysis 

 

How to measure the success of your healthcare marketing campaign?

  1. Define KPIs
  2. Track the performance of selected KPIs
  3. Periodically review the performance of your keywords
  4. Do a frequent site audit
  5. Use Social media analytics

 

Ready To Grow Patients Through Healthcare Digital Marketing?

EMed HealthTech’s result-oriented digital marketing services for healthcare are the best way to increase your healthcare revenue. Our expert team provides data-driven marketing strategies to healthcare organizations/providers that increase patient volume & engagement in a cost-effective manner. Our experienced healthcare digital marketing experts help to promote brands through successful online advertising campaigns and SEO. Do you want to increase the revenue of your healthcare organization? Contact us to know more.

6-Emerging-Digital-Transformation-(Blog) (1)

6 Emerging Digital Transformation Trends That Will Revolutionize The Healthcare Industry in 2022

Posted on | by Ami Kothari
Technological advancements are scaling new heights every day. Consequently, many technology-based solutions have been widely integrated into the healthcare industry, aiming to enhance efficiency and optimize clinical workflows. Considering how technology provides convenient solutions for all modern problems, the wide adoption of technology into the healthcare landscape is inevitable. The clinics that adopt the latest technologies continue to thrive as intelligent systems continue to propagate. The forthcoming times are set to witness the large-scale adoption of innovative technologies into the healthcare landscape.

What is Digital Transformation for Healthcare?

Digital transformation in healthcare is a cumulation of the latest trends and innovations in digital technologies that significantly enhance healthcare operations. The harnessing of advanced technologies like AI, ML, IoT, and other cloud technologies is the backbone of this transformation.

Modern technological advancements in healthcare allow efficient handling of critical medical data, medical records, medicine orders, and other data. The impact of pioneering technologies like IoT devices, wearable gadgets, real-time medical data monitoring, and many other digital technologies is massive in making healthcare more advanced and accessible. The adoption of novel technologies opens up new business models and productivity potential.

Remember the days when we had to travel for hours for a follow-up visit that would last for about 5 minutes? Thankfully, there’s an alternative to this type of event now. What is that alternative? Digital Healthcare. Specifically, it is called Telemedicine or eHealth apps, medicine delivery applications, doctor apps. Now let’s delve deep into technologies that are fuelling this digital transformation and know about them in detail.

  • AR and VR:

Augmented Reality (AR) and Virtual Reality (VR) are among the most promising emerging technologies. They allow researchers to perform risky procedures virtually before carrying them out on human beings.

AR and VR empower doctors to study 3D models of human organs and tissues in simulation labs. They can even help doctors in clinical trials to test medicines on virtual organs to predict how a real person will respond to the treatment. Better known as ‘virtual patients’ or ‘organs-on-a-chip,’ this use of AR and VR technology can substantially reduce animal testing in cosmetics and fast-track clinical trials.

That’s why the global AR & VR healthcare market size is expected to reach 9.5 billion USD while growing at 27.2% CAGR from 2021-2028.

  • Blockchain:

Imagine you lose access to all your medical history and medicine orders because you lost the file containing them? We know how difficult it is to store and transfer critical patient files securely. But thanks to Blockchain, it can be a distant memory. What is Blockchain?

Blockchain is a decentralized peer-to-peer network that allows shared digital ledgers to enhance the security of digital transactions and information sharing. In short, it can enable us to share our complete medical information with chosen doctors securely. Thus, Blockchain improves medical records access and EHR.

Blockchain allows safe information sharing without the need for a third party, and it ensures great transparency through its public-private key system.

The comply with regulations remains to be seen. But, interpretability, security, and transparency offered by Blockchain currently have no match.

  • IoT and Wearable Devices:

Cutting-edge automation techniques bundled with modern machine learning programs are well-equipped to bring futuristic visions of healthcare into reality.

IoT is a central building block to making healthcare more advanced. So much that two terms are often confused and even used interchangeably. At its core, IoT combines sophisticated hardware setups including various devices and sensors to advanced connectivity to enable a real-time seamless network of interconnected devices to facilitate data collection and monitoring. What does this mean for the healthcare sector?

Well, at first, it can facilitate the operation of smart wearable devices and the overall healthcare network system. For example, various medical monitoring devices like blood oxygen meters, heart rate indicators, blood pressure monitors, and IV drop meters can be attached to a patient’s bed and monitored in real-time by the nurses remotely. The devices can also be programmed to alert nurses when there is a change in a patient’s predefined condition. With the advancement of smart wearables like smart fitness bands and smartwatches, healthcare has been more accessible and timely.

In the healthcare sector, IoT can also be used for hospital operations and equipment maintenance, among others. The IoT in Healthcare is already worth 158.07 billion USD with 50 billion connected devices as of July 2020 and is set to grow exponentially.

  • AI and ML:

AI and ML hold tremendous potential in terms of advancing healthcare. Artificial Intelligence (AI) replicates human decision-making by incorporating advanced algorithms. In comparison, Machine Learning (ML) utilizes past data to generate accurate outputs. Put together, they create networks of autonomous, interconnected devices and utilize big data to optimize workflows and drive intelligent actions into the physical world to boost revenue.

AI has demonstrated its use cases in many fields, but in healthcare, AI was seen as a futuristic technology until AI showed its uses in medical research and patient monitoring. Let’s take the example of a medicine discovered by AI, which is set to enter human trials soon. This medicine is developed by AI to help people suffering from OCD.

The advanced algorithms based on AI and ML have the potential to predict treatment and care plans for patients, and they hold the promise of advanced preventive medicine.

  • Robotic Process Automation (RPA):

There’s no denying that healthcare is a labor-intensive sector, and many times, it faces a shortage of labor. One way to address this is by incorporating automation techniques, especially RPA. RPA can take on high-volume repetitive tasks of the healthcare industry and divert human resources for more value-added activities. It can make a huge impact in large healthcare organizations by relieving mundane administrative operations.

  • Data Analytics:

All the interconnected IoT devices generate vast amounts of data, commonly referred to as big data. The analysis of these data is foundational to the efficient working of smart wearable devices. The integration of advanced data analytics facilitates data analysis and derives useful information from it to enhance patient monitoring and system feedback. The utilization of big data facilitates data-driven decisions based on real-time data.

Take the example of the recent use of data analytics to identify distinct ‘types’ of a virus. In the UK, King’s College of London developed a symptoms study app and used input gathered in the app to identify six distinct types of a virus during the COVID-19 pandemic. They utilized data from 4 million users to analyze their symptoms and create the model to understand the different reasons behind their symptoms.

Conclusion:

Cloud technologies coupled with best cybersecurity practices allow the above-mentioned technologies to truly usher in the digital era. These technologies make the treatment, prevention, and management of diseases much more efficient that could save many lives in years to come.

If you are a healthcare organization looking to leverage modern technologies, look no further than the full suite of healthcare transformation products of EMed HealthTech. Starting from medicine delivery app to Telemedicine or doctor applications and pharma ERP, our products are developed using the most advanced technologies that enable you to leapfrog in the online space and future-proof your business.

Importance Of Healthcare IT Solutions in Patient Care

What is the Importance Of Healthcare IT Solutions in Patient Care?

Posted on | by Ami Kothari

The role of IT in healthcare has grown significantly in recent years, as the advancement of technology has helped streamline the healthcare industry, which has benefitted patients and providers alike. But what is the role of technology in patient care? Does it have any positive impact on patient experience? Let’s take a look at how technology has advanced patient care.

When we talk about patient care, there are many factors that we have to take into consideration. Patient care is at a critical juncture today: wherein modern technologies are now replacing traditional practices to make healthcare more accessible and advanced.

While the adoption of IT solutions in healthcare is picking up the pace to improve patient care, it is essential to look at how exactly they improve patient care.

The need for Healthcare Information Technology (HIT):

Traditional health care consisted of doing everything manually and mostly on paper. And most of the healthcare infrastructure was centered in the urban areas, which increased the disparity between healthcare of urban and rural residents. In addition, there were many roadblocks for rural patients.

The use of IT in healthcare has been termed Healthcare Information Technology (HIT). Let us now learn more about what HIT is, how it benefits healthcare as a whole, and how it improves the quality of patient care.

Let’s face it: Patients find it difficult to remember to take medicines on time, store their medicine orders securely, refill their medicine orders on time, keep their medical records discretely, and many more. Healthcare IT technologies provide convenient solutions to all these problems. How? Let us address them one by one.

How do advanced Healthcare IT Solutions impact patient care?

  1. Accurate and Accessible Documentation: It is no secret that healthcare involves heavy documentation of critical data with high-risk mix-ups. Healthcare data is often written on paper, including patient information, lab results, medical records, medicine orders, and medication lists. Apart from human errors, this data is at risk of being stolen or accessed by some unauthorized person. Furthermore, patients find handwritten information harder to decipher and often carries the risk of transcription errors.

Electronic documentation provides a reliable and accurate method of storing and distributing such data securely. But how does it improve the accessibility of such data?

HITs consist of advanced digital data collection and management platforms, commonly known as Electronic Record Management Tools. They enable healthcare providers to send and access patient data electronically and patients to submit, edit and access their data from anywhere.

  1. Streamlines Critical Processes: When IT solutions automate your routine repeated tasks, such as online booking, data entry, and other administrative tasks, you can now utilize your time in doing other quality work and divert resources to make the patient experience more pleasing.
  2. Telemedicine: Telemedicine solves two fundamental problems of healthcare—unavailability of doctors in rural areas and long traveling for doctor consultation.

Telemedicine/doctor app enables patients to get virtual doctor consultation irrespective of their location, and additionally, they don’t have to travel for a visit also. This increases the productivity of everyone involved. This is a boon for people residing in distant regions and for people with limited mobility.

  1. IoT and Wearables: The Internet of Things (IoT) enabled devices and sensors empower patients to share their real-time health conditions like blood pressure level with the doctor. They can also alert doctors instantly in emergencies like heart attacks and strokes, which boosts patients’ chances of survival.
  2. Personalized Medical Advice: AI can be trained on the vast amount of data gathered by various smart devices.

As per a report published by the World Health Organization (WHO), “The Health Information System collects data from the health sector and other relevant sectors, analyses the data and ensures their overall quality, relevance and timeliness, and converts data into information for health-related decision-making.”

Such data can provide personalized, immediate medical advice to the patients by understanding their health conditions. This may come in handy when there’s an unavailability of doctors.

  1. Preventive Healthcare: Smart wearable devices can gather data about patient conditions, allowing doctors to analyze them and take preventive steps.
  2. Secure Medicine Order Storage: One of the main drawbacks of traditional healthcare infrastructure was that patients needed to keep all their medicine orders securely. And if one of the medicine orders gets lost, they have to face many hurdles. EMR (Electronic Medical Records) store all the patient records and doctor notes securely and enable patients to access their data from any authorized device. The latest addition to keeping health data secure is Blockchain. It forms an unbreakable network to keep patient data decentralized and transparent.
  3. Pill and Refill Reminder: Many digital health solutions provide pill reminders to patients via push notifications, texts, or emails. This way, patients never forget to take their medications on time. Furthermore, patients often forget to refill their medicines. To address this, healthcare apps like doctor applications, medicine delivery apps, hospital apps remind patients to refill their medications in advance.
  4. Appointment Booking: Earlier, patients had to waste a reasonable amount of time just waiting in lines, and even that didn’t ensure them a guaranteed appointment. Even when patients just need to go for routine checkups, they have to wait for hours. Now with an online appointment booking facility, the patients do not need to wait in long queues for hours to book an appointment. HITs enable patients to book an appointment at their preferred slot and travel to the clinic at that particular time.
  5. Patient Education: Modern technologies like AR and VR boost patient engagement by allowing them to visualize medical procedures via 3D models. In limited cases, it even allows doctors to preview the effect of the treatment. It improves communication between doctors and patients and allows doctors to choose the best treatment for the patient.

Conclusion: Today, various technologies, especially IT, have massively improved healthcare delivery by streamlining processes, reducing operational costs, and increasing efficiency. Thus raising the standard of healthcare. The modern look of healthcare not only benefits the patients, but the society as a whole.

I hope you now understand the importance of healthcare IT solutions in patient care. You can get in touch with us if you want to know how we can help you digitize your healthcare operations.